It was “sold” as the answer to waste and excess. If people had to pay for things, they would use them with care. And so messy family farms were replaced with neat suburban lawns and old people, instead of being put out to pasture, were secured in retirement and nursing homes. The status of women was improved by monetization, but that is about all.
The monetization of the necessities of life was orchestrated by Congress in the U.S. via their corporate henchmen and banks. “Privatization” was not just a strategy to avoid direct governmental responsibility; it served to spread the culture of compliance surreptitiously.