For some reason, instinct-driven humans cannot be direct about their wants. Perhaps they do not know what they want or fear being denied. Does that make them hypocrites? Not if they are ignorant.
Are surrogate targets of dislike, disgust, disrespect or even assault in the same class, a disguise of true intent in the interest of protecting the self. What if misogynists were simply shunned by the gender they claim not to like? If they are shunned, then there are no exemplars to dislike. So, that’s a practical reason for pretending to be selective.
Anyway, all of these prejudices, whether positive or negative are self-initiated. “You made me love you” is a lie.